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If you're ready to move beyond beer taps and bike share programs and get to the heart of and soul of employee engagement, this is for you. You've heard the statistics. You're feeling the pressure.  Employee engagement and recruiting are near the top of every organization's list of priorities… and for good reason. With the ever-growing talent shortage, the boomer-to-millennial leadership handoff, and the continued quest to create workplaces that get people to stick around, now is the time for organizations to get smarter about what employee engagement is really about. Never before have Marketing, HR, and Operations needed to work together more strategically to tackle these challenges, both inside and outside the walls. Let's be honest: Free beer, treadmills, and wine events just aren't enough.  It's time to accept this. Throwing perks and parties at the problem just doesn't work anymore. Your employees want to play a part in the larger story of your organization's mission and be free to contribute their own verse to it. The standard perks are fading away in relevance, yielding to a newer and more soulful desire for employees to contribute to a higher level of meaning within their organizations. Sound sophisticated? What can you do practically? At scale? The way to connect your workforce's desire for meaning to your organization as a whole is by creating a story-driven content program and connecting it to the daily life of your employees. This content program will work for both your internal and external goals, addressing both employee engagement/retention and recruiting/hiring.  In this presentation, Jon Barnes will share how to develop an on-brand robust content strategy and will give you the tools and tips you need to quickly develop a program of your own. From strategy to implementation, you will learn how to connect the dots between employee engagement, recruiting, and content marketing, moving beyond beer taps and free massages t
  • Start:March 29, 2017 Time: 6:00 PM
  • End:March 29, 2017 Time: 11:59 PM
  • Recurring
  • Where:ADG Creative, 7151 Columbia Gateway Drive, Columbia, Maryland, United States, 21046
  • Phone:N/A
  • Event Type: Business
  • Ticket Price:N/A
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